1. I hope you have kept all the things as per the list?”- Ksheetej’s mom enquired.

“Yeah mom don’t worry!”- Ksheetej replied!

“I hope you have kept an extra jacket as the match will end late everyday and Russia is freezing?”- Ksheetej’s mom asked.

“Yeah mom”- Ksheetej said while ticking it off his To-Do list.

Ksheetej is heading to Russia to watch the FIFA World cup! The excitement is palpable and you can sense a bit of hysteria too! Clearly, in India, cricket has taken a back seat for the moment. Move over Kohli’s and Dhoni’s and step in to the world of Ronaldo and Messi!

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Sports Tourism and FIFA 2018

Sports Tourism may be defined as any traveling that is done to participate in a sporting event – including just watching. As long as a sport (soccer, baseball, golf, football, cricket, competitive knitting, etc.) is the primary reason for one’s travels, it can be considered sports tourism. Thus, one can indulge in sports tourism either as a participant or as a spectator! In simple terms, Christiano Ronaldo is the participant in FIFA 2018 and Ksheetej is the spectator!



Impact of Sports Tourism on Host countries

Case study of FIFA 2010 on South Africa

Impact of FIFA 2010 on South Africa

Impact of FIFA 2010 on South Africa

According to a study conducted by South African Tourism, a total of 309,554 foreign tourists arrived in South Africa for the primary purpose of attending the 2010 FIFA World Cup and those tourists spent about R3,64 billion during their stay. Shopping and enjoying nightlife were the two most common activities which tourists engaged in, apart from watching the 2010 FIFA World Cup. The total awareness of South Africa as a leisure destination increased by nine per cent after the FIFA World Cup. Tourists also found their experience in the country much better than they expected before arriving. The 2010 FIFA World Cup did help improve the negative perceptions South Africa has on safety and security issues and as a value-for-money destination. Even though the tournament was held in winter, the Fan Parks were a popular choice for many supporters. The most visited Fan Parks were also in Gauteng , KwaZulu-Natal, and Western Cape. About five per cent of the 2010 FIFA World Cup tourists indicated that they visited other African countries during their trip to South Africa.

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Origin of Bed and Breakfast scheme in Delhi


While Commonwealth Games 2010 were planned in a big way in Delhi, administrators and bureaucrats were concerned about the influx of tourists in Delhi during the Games. It was noted that there was a huge dearth of budget category hotel rooms and a swift solution had to be sought. So, the obvious answer was Bed and Breakfast scheme or Homestay scheme. India has been a great host to international travelers from time immemorial and now was the time to show off the hospitable skills again! Thus, started the registration process of the homes and their being converted into Bed and Breakfast rooms. Citizens from the intellectual strata of the society came forward to convert their homes into BnBs and became entrepreneurs while sitting at home!

UK based Maggie and Maureen had a lovely time in a BnB

UK based Maggie and Maureen had a lovely time in a BnB

Now, a retired Army official would give out a room to a foreign traveler, have breakfast with him/her and take him/her out to a nearby shopping complex and conduct a pooja before sleeping!

The foreign traveler is now, no more a mere room number in a plush 5-star hotel, instead he is a family member and someone who has earned a place in the Indian society.

So, I swing a question at you.. do you wish to be just a room number or a family member?

Ambuj Saxena

Ambuj Saxena is passionate about all things digital! He likes to travel and explore new culture and places. He likes writing blogs and likes chasing people to make them read the blogs too! Of late, he has been concentrating on providing a social media strategy for a few travel and hospitality companies. His co-authored book, 'Indian BnBs: An emerging disruptor in the Hospitality sector' has received enormous response and has been adopted as a course book in Tourism and Hospitality courses in prominent universities of India such as Jammu University, Jamia Millia Islamia university and Ambedkar university. A 2013 Brand Management graduate from Mudra Institute of Communications, Ahmedabad (MICA), he has successfully executed various online and offline marketing campaigns for companies operating in Automobile, Fashion and Lifestyle, Travel and Tourism sectors as well as Government departments. He has provided consultancy to Hop On Hop Off (HOHO) Bus services in Delhi and helped increase its ridership. He participated twice in HULT Competition, an International Annual Case study contest, in Dubai to solve an issue plaguing the society through social entrepreneurship. Earlier, as a Computer Engineer graduate, he had spent valuable time working in TCS to hone his technical skills. He has co-founded BnBNation as he believes that Tourism and Hospitality is as much online as it is offline, and he can add value to both.


Lisa · June 21, 2018 at 11:06 am

We have world cup fever here in Italy too, even though they’re not participating this year! It’s very important to feel like part of something and somewhere when travelling. I like staying at boutique hotels and Airbnbs for this reason. Enjoy the World Cup!

    Ambuj Saxena · June 21, 2018 at 12:38 pm

    I am glad you reciprocate the sentiment! Staying local on a leisure tour or a sports tour is generally more economical and enriching!

Patricia · June 21, 2018 at 2:48 pm

This does seem like a terrific way to experience a major sporting event. You get the feel for the country with the AirBnB/Homestay, and you can make friends who are also invested in the sport. Plus, it helps deal with the incredible costs associated with major hotels when a big event comes to town. While the US is less World Cup focused right now, we have been watching some of the games. We always seem to cheer for the underdog. 🙂

Cori · June 21, 2018 at 3:07 pm

I’m not even a soccer fan, but I totally caught the fever when I was in Germany during EuroCup. It would be amazing to be in India during the World Cup!

Vibeke · June 21, 2018 at 4:49 pm

I am watching many of the matches from Norway, even though we are not in it. We suck at football, last time we were in was like 20 years ago. I would love to check out a match at a world cup. Thank you so much for sharing 🙂

Sally E · June 22, 2018 at 10:46 pm

I’m in Egypt at the moment and there’s definitely world cup fever here as well (even though we didn’t make it past the first round). I do like the idea of being able to experience it as a local – plus it saves on costs for travelers and offers a unique insight into how certain cultures approach games.

Aditi · June 30, 2018 at 10:14 am

I can see how football is being watched and followed a lot more in India than cricket now!!
Homestays during sports tourism would be a great idea and an affordable way to experience a sports travel as tickets to watch a game, flights etc are already expensive, finding an affordable stay can be a great way to budget a sports holiday.

buy followers · December 5, 2018 at 10:43 am

Nice post. I learn something new and challenging on sites I stumbleupon every day. It will always be exciting to read content from other authors and practice something from other web sites.

Elizabeth · January 17, 2019 at 3:09 am

I was living in Moscow during the world cup last year and I loved how the city came alive with people from all over the world. I felt the cultural diversity really added something to the city. I didn’t think football was very big in India.

    Ambuj Saxena · February 21, 2019 at 8:25 am

    Cricket and hockey are the sports that have ruled the roost till now however, Football is gaining a strong foothold in India in the last few years. FIFA 2018 saw a renewed enthusiasm towards the sport!

Mother Nature loves BnBs - http://bnbnation.com · July 10, 2018 at 8:34 pm

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