Tourism as a tool of Women Empowerment

By Pooja Anshul Saxena

Nobel Laureate Malala Yousafzai famously quoted “I raise up my voice—not so I can shout, but so that those without a voice can be heard…we cannot succeed when half of us are held back.”

Women empowerment bnbnation
Life’s enjoy when you have the right to make a choice!

Women empowerment has become a buzz word of late. From politicians to actors to students, all are talking, tweeting and posting about women empowerment. However, what are the ways to achieve empowerment? Is India moving towards women empowerment?

On the political front, we have women taking up political roles with aplomb as central ministers and state ministers. On the entertainment front, in the recent past, we have seen movies like Queen, Dirty Picture, Tanu weds Mannu etc that have woman as the main protagonist. Actresses like Vidya Balan, Kangna Ranaut, Alia Bhatt, Deepika Padukone etc. have risen to the occasion and given awe-inspiring performances. In other areas of Indian economy, we have heard stories of a lot of women who are doing exceedingly well in IT sector, Telecom sector etc.

chanda kochar, biocon, pv sindhu, sania mirza, vidya balan, bnbnation
Aren’t we proud of these Indian women?

However, on the tourism front, there is an exponential rise in women taking lead roles. Nowadays, women don’t think too much before packing their bags and visiting another city/state/country for leisure, personal, business or medical purposes.

We, at BnBNation, recently hosted 2 UK women travelers who were in India to attend a friends’ wedding. They went on a multicity trip of north India comprising Jaipur, Agra, Varanasi, Jodhpur, Udaipur etc. on their own.

So, did they feel unsafe during the trip? Did they go through a bad experience in India? Did the country that had the infamous Nirbhaya kand treat them badly? You can judge it for yourself in the videos that follow.

Maureen had the following to say about the trip:

Maureen Tilford, BnBNation, UK
Maureen talks about her experience in India

Maggie had the following to say about the trip:

Maggie Prior, women safety, Trip to India
Maggie talks about her experience in India


Earlier, we had blogged about our Trip to Surajkund mela with Maggie and Maureen. You may read it here:

surajkund-mela, bnbnation

Tanya, a Russian tourist in India, has been touring India for the last one month with her Indian in-laws. She had the following to say about her experience while visiting the various states of India.

Tanya had the following to say about the trip:
Tanya shares her thoughts with us.

Aren’t the above videos an encouraging sign of Tourism in India? If the above videos are anything to go by, don’t you think Indians are improving their behavior towards foreign tourists. I guess we all are growing sensitive towards the fairer sex. I had been in the USA for a few years after marriage and I can vouch for the fact that in the US as well women are not as safe as we think. In some areas of USA, women have to adhere to some precautions while traveling. So, is the case in India! In fact in India, women got voting rights much earlier than women got theirs in the USA!

Some women also own and run Bed and Breakfast accommodations and customize their services to the visitors. These BnB’s are tastefully made, well-hosted and well maintained. I know this because at BnBNation, we verify each BnB through our auditors and evaluate them on a 60-parameter list and only after satisfactory responses, does we list them on its website.

On the previous Women’s day, we had shared our thoughts on why women prefer Bed and Breakfast accommodations amidst security concerns. Read here:

Women empowerment bnbnation
Life’s enjoy when you have the right to make a choice!

Another trend that may intrigue you is that women are covering destination weddings and making artistic videos out of these events that turn into a lifelong memory for the newlyweds and their families. There is a growing trend of women traveling and recording their travel journals in the form of blogs and vlogs. Some of the interesting blogs are:


Anna Everywhere blog
Anna Everywhere blog
Breathe Dream Go
Breathe Dream Go


hippie in heels
hippie in heels

We women, who, generally, have better Emotional Quotient than men and better communication skills are now also taking up jobs of Tour guides and Heritage walk guides. Through such jobs, they are earning well for themselves and can take stock of their lives and that of their loved ones’ too!

Thus, we can see a positive change happening all around us. This women’s day, let us hope, pray and put in our concerted efforts to propagate this change and make it a bigger success story!


About the Author:

Pooja Anshul Saxena is Technology Lead at She is a leading woman entrepreneur, technological trouble-shooter and a digital evangelist. A former tech lead at Sapient and now a mother of an adorable 4-year old, she loves to travel, binge on food and write down her travel memoirs.


8 thoughts on “Tourism as a tool of Women Empowerment”

  1. Wow this is so informative and amazing, you seem to have a really adventurous spirit. Keep up the amazing work!

    1. Hi Serena,

      Thank you for your encouraging words. Tourism has proved to be an enabler in many ways. Our blog post stresses on the part played by it for women empowerment.

      BnBNation team

  2. Another good write up and a motivational piece too. Being a women, I myself say we can do wonders be it in any field – IT, Medical or travel and tourism. I agree that women are treated equal in all the nations, India is no exception. She just needs to be more alert and careful for her own safety.

    1. Dear Dr. Suruchi,

      We are glad that our blog post has initiated a fruitful discussion.
      Hope to interact with you more on our future blog posts.

      BnBNation Team

  3. I completely agree that the videos are indeed an encouraging sign of positive progress in India’s tourism. I like that this breaks my stereotype towards traveling solo or being in India as a female tourist. I hope the progress goes on and other countries follow!

    1. Hi Kopikang,

      Thanks for reading our blog post. We are glad that you liked it! India is a fast emerging tourist destination for inbound and outbound domains. It gladdens us to inform you that women are playing a pivotal role in the incredible growth of India’s tourism whether as solo traveler or otherwise.

      BnBNation Team

  4. I admit with all the scary stories about women getting sexually harassed, I am a bit paranoid about going to India. Though lately, with all the articles that I’ve been reading from bloggers who have been there, I am getting more and more convinced that I should give India a try. Maybe I would let you guys tour me around when I finally do? Who knows! These women just inspired me to just go and do it.

    1. Hi Marge,

      India is a great place to be in! Just like all other countries, one needs to take a few precautions, so is the case in India. However, it has been observed that tourists who move around with the reliable people or keep in regular touch get the real taste of India. They go back with a smile only after booking their return flight to India!
      Would love to have you here and tour you around the must-visit destinations. Do let us know when you plan.


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